Yassine Bhija is the Chief of Enterprise Solutions & Clinical Pathways at GE Healthcare for Europe, Middle East & Africa, responsible for designing, incubating, and launching wing-to-wing solutions, innovative business models, and strategic partnerships across the region.
Prior to joining GE, Yassine was heading Digitalization & Heart Center program, where he led teams creating the strategic positioning and value propositions in the cardiology business. At Siemens, he also held senior roles in Strategy, Business Development, and Mergers & Acquisitions across Europe, the Middle East, and Africa.
Yassine began his career as a research fellow at Sheffield Hallam University. He then joined Philips in the Netherlands and France, holding several positions in R&D, marketing, supply chain, and product management across multiple units of the multinational conglomerate.
Yassine completed his Master of Engineering in Electronics and a Master of Science in Advanced Engineering & Management. He subsequently earned his Master of Business Administration from INSEAD in Singapore and France.
Yassine is based in Dubai and is fluent in English, Arabic, and French.